Playing the main theme of nutrition and health, creating a new blueprint for canned food
On May 13, 2014, the China Canned Food Industry Association held a press conference for the launching ceremony of the overall publicity activities of the canned food industry at the Pudong New International Expo Center. The China Canned Food Industry Association awarded awards to companies that have won the top ten classic products of China's canned food industry and the 2014 featured products. The "All Taste" loquat in syrup produced by Zhejiang Taizhou Yican Food Co., Ltd. was named the 2014 featured product of China's canned food industry.
Canned food is an important category of my country's food industry, and the canned food industry is the pillar industry of my country's agricultural exports. Canned food is nutritious and healthy. It has the characteristics of high degree of industrialization and high degree of food safety. It can use excellent technology to protect "safety on the tongue". At the same time, canned food processing promotes the transformation and deep processing of agricultural and sideline products, and plays a special role in driving agricultural industrialization. In order to realize the industrial transformation in the domestic market, the majority of canned companies have begun to work hard on brands and channels, and this requires the industry to carry out popular science education and publicity, so that consumers can understand convenient, fast, safe and delicious canned products, and vigorously support the industry to continue to be healthy and fast. development of.
To this end, the China Canned Food Industry Association has organized and formulated an overall industry communication plan entitled "Opening the cans and enjoying life", trying to leverage important publicity media such as print and online media to scientifically and reasonably promote the canning industry and products, and form a good public opinion. Orientation, spread positive energy of the industry. Through popular science publicity and education, gradually establish a good image of canned food among consumers, guide the public to rationally understand and try to consume canned food, and create necessary market conditions for the industry to expand domestic demand and realize transformation. The implementation of the plan involves a large amount of organizational work and capital investment. It is hoped that it will receive the attention and support of relevant state departments, and provide support in policy, organization and funding, so as to relieve the worries of canned food, help the industry and seek the welfare of consumers.
As an important part of the implementation of the overall publicity activities of the canned food industry in 2014, the press conference for the overall publicity of the canned food industry in 2014 will comprehensively reflect the development status of the canned food industry in my country, publicize the development history of outstanding canned food enterprises in China, further enhance the visibility of excellent canned food products, and eliminate the majority of Consumers’ misunderstandings about canned products have provided an effective platform for mobilization and laid the foundation for the overall success of the overall publicity activities of the canned industry in 2014. With the joint efforts of all parties, China's canned food industry will seize good development opportunities and share a bright future with the country's nutrition and health industry.
Ms. Xu Xi (second from left), deputy director of China Canned Food Industry Association, presents the 2014 Special Product Award to Huang Hongge (third from right), general manager of Zhejiang Taizhou Yican Food Co., Ltd.