Three Misunderstandings That Cause the Canned Food Market to Be Cold
I remember that when I was young, I could eat sweet canned food in syrup when I was sick, as if canned food was a luxury. In recent years, with the rapid development of the food industry, there are many varieties of products, but people's understanding of canned food is still in the old memory of more than ten years ago. Some people even can't help asking, are there still people eating canned food?
In fact, the canned food industry still has a certain position in my country's food industry, especially in the international market. According to Liang Zhongkang, chairman of the China Canned Food Industry Association, the annual export volume of canned food in China is about 2.5-2.8 million tons, with an export value of about 3.5 billion US dollars. It has become the main producer and exporter of the world canned food market. "Chinese canned food is exported to 150 countries and regions, and the three most important export markets are the United States, Japan and Europe." The reason why the domestic development is not good is that the industry mainly focuses on exports and has no time to take care of the domestic market; , It is due to consumers' misunderstandings about canned food.
Misunderstanding: Eat canned food = eat preservatives
Canned food has a particularly long storage time. The shelf life of canned fruit is generally 1-2 years, while canned meat can reach 2-3 years or even longer. People can't help but fear: how many preservatives should be added for such a long shelf life?
"All cans do not add any preservatives." Liang Zhongkang said, "In food processing, canning can be said to be the safest processing technology." GB2760 is the national standard for the use of food additives, in which canned foods use preservatives and additives Is the least. In fact, many common foods and beverages in life add preservatives, such as Coca-Cola, but people have not noticed that they contain sodium benzoate or potassium sorbate (preservatives), but canning technology does not add any preservatives.
Liang Zhongkang said that the long shelf life of cans mainly depends on the processing technology of cans: 1. Sealing with tinplate, glass bottles, or flexible packaging and other vacuum containers; 2. High temperature heat sterilization. At present, there are some sterilization techniques before use, and then sealed under aseptic conditions.
This completely aseptic processing technology determines that cans can be stored for a long time, which is different from all foods, whether fresh or frozen. "Not only is there no bacteria, but it also preserves the color and flavor of the food to the greatest extent."
Misunderstanding 2 It is better to eat fresh canned food
Many people have this view: Of course, you must eat fresh fruits. The shelf life of canned food is so long, and the nutrients have long been lost after being left in the supermarket for so long. But in fact, canned fruit is no worse than fresh nutrition.
Liang Zhongkang said, taking canned fruit as an example, processing is actually a whole industrial chain from field to table. "Fruits just picked from the tree are still breathing, and they are usually processed in one day. It is no exaggeration to say that canned fruits are fresher than fresh ones."
During the 1-2 days of processing, the canning technology can kill the mold that causes food degeneration and spoilage, and greatly preserve the nutrients in the fruit. Of course, the process of high temperature sterilization will result in the loss of some vitamin C. Some fruits seem to be fresh, but from picking to storage to transportation to entering the market, the fruits continue to breathe and consume in the process, and a lot of nutrients have been lost. Moreover, Liang Zhongkang said that in general, canned fruits only add some sweet water during the processing process, "add some acidity regulators and fortified vitamin C at most, so consumers don't need to worry too much."
Misunderstanding 3 No one eats canned food anymore
Many people can't help but wonder: Are there still people eating canned food? In fact, not only are there, but more and more. Liang Zhongkang said that canned food nowadays is not only a concept more than ten or twenty years ago, but the connotation of canned food has been extended quite extensively. It can be said that "canned food" is just a food processing technology, not just a few Kinds of products.
Liang Zhongkang introduced that canned food is actually a kind of packaging, and now the entire industry is thinking about breaking the restriction of this term, highlighting products and brands, and paying more attention to brand promotion. "